Let’s talk about vehicle graphics and why you should be utilizing them to market your company. When I say “Vehicle Graphic” I’m talking about anything from a magnet you apply to your tailgate to a full wrap where the entire vehicle is covered in graphics. Either way, it’s time you started thinking of your company vehicle as a mobile billboard and tap into this great way to advertise. Here are four good reasons why.
1. Catches Attention
There’s no doubt about it. When you are driving down the street and you see a green and yellow van with a giant photo on the side, you are going to take notice. We can’t help ourselves. Vehicles covered in flashy graphics and multiple colors are going to make us pay attention to them. And isn’t that the most basic part of advertising; getting your message to the consumer?
2. Greater Reach
With mobile advertising you can reach more potential clients than almost any other form of advertising. If you place an ad in the newspaper you are only going to reach those people that subscribe to the paper, actually read it and happen to open to the page your ad is on. Same with TV and Radio. People have to be on the right channel at the right time. With the advent of the internet and DVR, fewer and fewer people are being reached with television and radio advertising. With a vehicle wrap you are practically forcing every person you pass to notice your brand. One vehicle wrap can generate between 30,000 – 70,000 impressions daily. That’s unheard of!
3. Target Your Demographic![Vehicle Wrap Examples]( "Vehicle Wrap Examples")
Not only will a vehicle wrap help your brand get noticed by thousands of potential customers each day, but with vehicle graphics you can choose the market you reach. If you want to try to build more customers on the west side of your town, all you have to do is get in the car and start driving around the west side to start building brand recognition in that area. One of the best ways to generate business is through referrals from other customers. Well, if your delivery vehicle is parked in front of a customer’s office and one of their neighbors sees it, it’s like a built in recommendation. This works great when your customers are in industrial parks, plazas or corporate office buildings. You’ve got a mobile billboard growing brand recognition in your already serviced area.
4. Cost Effective
Perhaps the best part about vehicle graphics is how cost effective it is. Sure, the initial cost of a full vehicle wrap my seem like a lot of money, but when you compare the cost-per-mile with the amount of impressions you generate over the life of the vehicle, you are looking at the most cost-effective form of advertising available. Not to mention you can usually get tax breaks for using your vehicle for company advertising.
When you factor all of these things together there’s really no denying that vehicle graphics are great way to advertise and build your company’s brand recognition. Here at Hightower Graphics we have designers that will help you find the perfect look and certified vehicle graphics installers who make sure the job is done right. Don’t hesitate to give us a call at 317-865-9160 to learn more. Or you can ask us your questions about vehicle wraps on our Facebook page. Don’t pass up the chance to turn every traffic jam into a marketing opportunity!
